Amazon Vendor Central

 At A2IT, we specialize in helping businesses navigate and optimize their Amazon Vendor Central accounts, ensuring maximum visibility, efficiency, and profitability.

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What is Amazon Vendor Central?

Amazon Vendor Central is an invite-only platform that allows select businesses, manufacturers, and distributors to sell their products wholesale directly to Amazon. In this model, Amazon becomes the retailer, purchasing products in bulk and handling all aspects of the sale, including fulfillment, customer service, and returns. This creates a first-party relationship between Amazon and the customer, rather than the business selling third-party through Amazon’s marketplace .

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Key Features of Amazon Vendor Central

1. Bulk Selling to Amazon
2. Prime Eligibility
3. Enhanced Brand Content (A+ Content)
4. Access to Amazon Marketing Services (AMS)
5. Amazon Handles Fulfillment and Customer Service

Expertise

Our team has extensive experience in managing Amazon Vendor Central accounts and understands the intricacies of the platform.

Tailored Strategies

We develop customized strategies to meet your specific business goals and objectives.

Proven Track Record

We have a history of helping brands achieve significant growth and success on Amazon.

Benefits of Amazon Vendor Central

  1. Guaranteed Bulk Orders: Selling products directly to Amazon ensures large, predictable orders, reducing the uncertainty of individual customer sales.

  2. Increased Brand Credibility: Products sold through Vendor Central appear as "Sold by Amazon," enhancing customer trust and confidence in the product.

  3. Simplified Operations: With Amazon handling fulfillment and customer service, vendors can streamline their operations and reduce overhead costs.

  4. Access to Premium Marketing Tools: Vendor Central offers advanced marketing tools and programs, such as Subscribe & Save and Amazon Vine, to promote products and gather customer reviews.

Success Story: MOJO Outdoors

One of our clients, MOJO Outdoors, sought to solidify its market leadership and enhance its Amazon presence. Through our comprehensive Amazon Vendor Central services, we helped MOJO Outdoors achieve:

  • Record-setting shipped Cost of Goods Sold (COGS) of $606,793.22 in December.
  • A 41.9% increase in COGS compared to the previous year.
  • Year-over-year growth increased from 10% in 2022 to 19.5% in 2023.

 

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A2IT ® mimics search engine crawlers so our digital marketing team can experience your site the way search engines do. It’s our secret weapon for discovering opportunities and predicting search results with unprecedented accuracy.

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Getting Started with A2IT

Embarking on your Amazon Vendor Central journey with A2IT is straightforward:

  1. Initial Consultation: Share your business objectives and challenges with our team.

  2. Account Audit: We conduct a comprehensive review of your Amazon Vendor Central account.

  3. Strategy Development: Based on the audit, we craft a tailored marketing strategy.

  4. Campaign Execution: Our team implements and manages your campaigns.

  5. Ongoing Optimization: We continuously monitor and optimize your campaigns for optimal performance.

Win More Business With Amazon Vendor Central

At A2IT, we provide expert services to help you navigate and succeed on this platform. Whether you’re looking to optimize your existing account or seeking guidance on getting started, our team is here to assist you every step of the way.

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